Posted by PRAXIS
December 9, 2013
By Margaret Bourne
For a PR professional, doing a TV media tour for a brand that is highly visual and involves a demonstration can be stressful enough when it’s in your own city – so many details must be considered: from making sure all props and products are prepared; media training the brand spokesperson, to making sure that they are capable of relaying key messages and finally, informing the media contact what the segment will be about.
But what happens when you need to have everything all prepared for a TV segment in a different city?
Recently PRAXIS worked with Matt Jones, bartender and whisky ambassador, for an Alberta Premium Dark Horse media tour across the country. Our role was to help him make sure he had the right props and products on the table for this demonstration and interview, and to keep him relaxed for his segment.
Here are a few things as team leader I did to make it easier:
- Confirmed what Matt was bringing with him in terms of props and cocktail-making utensils reduced time spent in each city searching for items he needed for the segment and duplicating efforts.
- Instead of lugging product and other items across the country, I researched where I could purchase the needed items near my hotel. I popped into the local IGA grocery store a few blocks away from my hotel to purchase all ingredients needed to make Alberta Premium Dark Horse cocktails. No broken bottles or glasses for me!
- I met up with Matt a few hours prior to his TV segment to go over key messages and to brief him once again about what the host would potentially be asking him and what he was expected to do. This helped him feel confident and ready for the segment.
In many cases, the role of the PR person is to figuratively hand-hold the spokesperson – to make sure they are ready and able to do their job without added stress. And so, there’s no room for us to be caught scrambling last minute to make things happen. Preparation and forethought are part of our job!